Sonic 30th “music concert” teased in a licencing magazine

Another bit of information related to SEGA’s plans to celebrate Sonic the Hedgehog’s 30th anniversary was teased in a licencing magazine late last week.

Total Licensing, a magazine dedicated to licensing information for multiple franchises and products, had a page devoted to the blue blur in their latest Australian issue. It talked about the Sonic Prime animation by WildBrain, the recently-greenlit Sonic Mania LEGO set, and pieces of merchandise from Jakks Pacific, Peter Alexander, and various other Australian licencees.

When the magazine mentioned the upcoming plans for the anniversary, the usual promotional notes of “new games and events” were repeated with one noticeable exception: they disclosed a “music concert” that will feature an unidentified number of “special guests.”

Throughout 2021, SEGA will be celebrating Sonic’s 30th Anniversary with new game content, a music concert with special guests and a wide array of new licensing and merchandising partnerships.

Total Licensing Australia, excerpt

Aside from the presumption that the concert will be virtual due to COVID-19, the magazine gave no further information about the concert or its format, though it would not be unusual territory for SEGA. The Japanese branch, Sonic Channel, televised a number of online “DJ mixes” to mark Sonic’s anniversary.

It is expected that more information will be announced through official Sonic the Hedgehog outlets, namely the official Twitter account led by the “Sonic Studio” branch in the United States. However, this is the second time that upcoming anniversary plans were announced through a third party, unbeknownst to fans.

from Total Licensing.

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