In a recent viewership report, Netflix highlighted the strong performance of the WildBrain animated series, Sonic Prime.
Why it matters: With a total of 165.4 million hours watched throughout 2023, it highlights the series’ ability to captivate a dedicated viewer base across multiple installments.
| Season | Release date | Runtime | Hours watched (Jan-Jun) | Equivalent views (Jan-Jun) | Hours watched (Jul-Dec) | Equivalent views (Jul-Dec) | Hours watched (2023 total) | Equivalent views (2023 total) |
|---|---|---|---|---|---|---|---|---|
| 1 | 15 December 2022 | 3 hours 43 minutes | 82,100,000 | 22,100,000 | 44,300,000 | 11,900,000 | 126,400,000 | 34,000,000 |
| 2 | 13 July 2023 | 3 hours 14 minutes | 39,000,000 | 12,100,000 | 39,000,000 | 12,100,000 |
| # | Date | Time | Hours (Jan-Jun) | Views (Jan-Jun) | Hours (Jul-Dec) | Views (Jul-Dec) | Hours (2023 total) | Views (2023 total) |
|---|---|---|---|---|---|---|---|---|
| 1 | 15 Dec 2022 | 3h 43m | 82.1M | 22.1M | 44.3M | 11.9M | 126.4M | 34.0M |
| 2 | 13 July 2023 | 3h 14m | 39.0M | 12.1M | 39.0M | 12.1M |
The first installment, released 15 December 2022 with a total runtime of 3 hours and 43 minutes, was watched for 126.4 million hours. This translated to an equivalent viewership (a new metric: hours viewed divided by runtime) of 34 million.
- The first half of 2023 saw 82.1 million watched hours and 22.1 million equivalent views.
- The second half of the year saw an additional 44.3 million watched hours and 11.9 million equivalent views.
The second installment accumulated 39 million watched hours and 12.1 million equivalent views in the latter half of 2023.
- It was released 13 July 2023 with a slightly shorter runtime of 3 hours and 14 minutes.
By the numbers: Combining the first two installments, Prime achieved a total of 165.4 million hours watched, with an equivalent viewership of 46.1 million, in 2023.
Context: This success is part of Netflix’s overall performance, highlighting the strategic importance of animated series in driving viewership.
- The series’ popularity underscores Netflix’s content strategy and the appeal of the Sonic franchise in the evolving streaming landscape.
