The latest look inside the wide world of merchandising and Sonic the Hedgehog.
Exclusive: Sonic the Hedgehog to collaborate with Burger King, new uncovered video suggests
A new video uncovered by a Tails' Channel contributor detailed a planned Sonic the Hedgehog promotion from a popular fast-food chain.
January 21, 2023
Sonic Frontiers: The Music of Starfall Islands vinyl unveiled
Data Discs unveils Sonic Frontiers: The music of Starfall Islands, in collaboration with SEGA of Japan and Tomoya Ohtani.
October 20, 2022
Sonic the Hedgehog 30th anniversary statue unveiled by First4Figures
"The design is inspired by the official artwork of the anniversary, where Sonic looks like he's stepping out of the gigantic gold ring."
April 5, 2022
FILA launches new Sonic movie sneakers
It's happening: Sonic's iconic sneakers from the game series, comics and movies are now able to be taken home by fans.
March 31, 2022
New Sonic the Hedgehog merch line-up announced by Just Hype
The new line-up was inspired by the hedgehog's Japanese heritage.
March 30, 2022
Build-A-Bear announces official Sonic the Hedgehog 2 plushes and accessories
Build-A-Bear announced that plushes for Sonic and Tails are now available for fans to purchase in stores or online, with a Knuckles one on the way.
March 24, 2022
Merchandise for Ray, Fang and other characters made by Jakks Pacific and GE revealed
New merchandise featuring fan favourite characters have been unveiled by Jakks Pacific and Great Eastern Entertainment.
March 7, 2022
Jakks Pacific announces Sonic the Hedgehog 2 movie tie-in toys and clothes
New merchandise for the upcoming Sonic the Hedgehog movie have been announced by Jakks Pacific
February 24, 2022
JAKKS Pacific to produce Sonic Prime merchandise
"JAKKS has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership," says SEGA's Michael Cisneros.
January 4, 2022
LEGO officially announces brand new Sonic the Hedgehog “Green Hill Zone” set
Conceptualized via a community campaign, the brand new Sonic set from LEGO will offer fans "a fun run of nostalgia."
December 28, 2021