Sonic the Hedgehog’s latest collaboration with Angry Birds officially launched Thursday morning with a slew of events across five mobile apps.
The event was characterized as a unique opportunity to showcase the strength of both the Sonic and Angry Birds properties, following SEGA’s acquisition of Rovio Entertainment last year.
Rovio’s transmedia president, Hanna Valkeapää-Nokkala, comments, “We are lucky to be a part of a company that values brands, being home to some of the most memorable gaming IPs ever,” said Rovio transmedia vice-president Hanna Valkeapää-Nokkala in a statement forwarded to Tails’ Channel.
“We are excited to unite Sonic and Angry Birds fans in this event and for what the future holds for us as a part of SEGA,” Valkeapää-Nokkala said.
Mike Evans, SEGA’s senior vice president of mobile games and live services, also said, “we wanted to create something special for fans of both Sonic the Hedgehog and Angry Birds,”
Evans continued, “this event provides players with the memorable experience of seeing iconic characters like Sonic and Red playable in the same universe.”
Angry Birds 2
“Sonic Friends” Hat Event
Join feathery forces with Sonic and friends in a limited-time hat extravaganza! Collect special Sonic-themed “Sonic Friends” hats for your Angry Birds, harness their power boost, and topple the piggie defenses.
Themed “You’re Too Slow” Adventure
Explore a themed “You’re Too Slow” adventure with exclusive levels accessible only to birds wearing the event’s corresponding hats. Hats can be acquired from the in-game “Tower of Fortune,” and an exclusive Sonic the Hedgehog spell awaits players.
Angry Birds Friends
Embark on an epic adventure against the treacherous Pigs Army with Sonic and Angry Birds Friends. Crush the nasty pigs, liberate captured animals, and enjoy 30 new Sonic-themed levels with recognizable locales and characters.
Sonic Dash
Red and Chuck join Sonic Dash as playable characters. Collect legendary character cards to unlock them for free or purchase them in-store. Discover Angry Birds themed collectibles on the track to unlock exciting prizes.
Sonic Forces Speed Battle
Team up with Sonic and Red to stop Dr. Eggman! Collect gold rings and power-ups to add points to your team’s score and beat Dr. Eggman to win amazing prizes. Collect character cards to unlock Red or Chuck as playable characters by racing against the new challenger Red, completing missions, and collecting free gifts.
Angry Birds Dream Blast
Join Sonic’s Flash Race event in Angry Birds Dream Blast to dash through 10 saga levels in record time and set the leaderboard on fire! Dreamy rewards await the top contenders.
Angry Birds characters Red and Chuck will be playable in Sonic Forces Speed Battle and Sonic Dash. Players will have an opportunity to collect cards for these runners in by completing missions and collecting in-game gifts.
The collaboration will last through 21 March 2024.
